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We make use of a tool from Google called Google analytics which tells us about the way people are using our website. It uses cookies to detect that someone has been to the site before, so that we can see how often people return to the site, how long they stay, and where on the John Whippy Insurance Brokers web site they tend to go. We use this to try to work out what kind of experience they’re having on the site, so we can make it better.
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